As a result, the model should be referenced when contemplating a new growth strategy. stemming. var googletag = googletag || {}; { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, var mapping_houseslot_b = googletag.sizeMapping().addSize([963, 0], []).addSize([0, 0], [300, 250]).build(); Companies develop new products in existing markets. { bidder: 'sovrn', params: { tagid: '387232' }}, The advantage is of course that you can immediately take a leading lead over your competitors. Ansoff's matrix provides four different growth strategies: Market Penetration - the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share.. Market Development - the firm seeks growth by targeting its existing products to new market segments.. name: "unifiedId", Ansoff 9-box matrix. var pbHdSlots = [ pid: '94' { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, Free business plan format | 15 questions to ask yourself. An example of this is Apple's iPad mentioned above. iasLog("criterion : sfr = cdo_dict_english"); "sign-out": "https://dictionary.cambridge.org/auth/signout?rid=READER_ID" On the other hand, the Ansoff Matrix focus on what Strategy a company should follow. {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[300, 50], [320, 50], [320, 100]] } }, If you as a company opt for a product development strategy, innovation plays an important role in business operations. } 'min': 31, This strategy is risky because you first have to wait and see if there is actually a demand for the product. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, This is a significant starting principle for both profit and non-profit organizations. googletag.pubads().setTargeting("cdo_pt", "entry"); Er is daarnaast ook nog een uitgebreidere versie van de Ansoff Matrix: de 9-box matrix. The Ansoff matrix (or Ansoff model) is a management model from 1957. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, { bidder: 'appnexus', params: { placementId: '11654208' }}, partner: "uarus31" A close look at the Ansoff matrix reveals that this model provides four distinct strategies that an organization can adopt for its growth. It answers the question that a company should focus on. googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty && event.slot.renderCallback) { event.slot.renderCallback(event); } }); Let us now look at the matrix itself. googletag.pubads().disableInitialLoad(); expires: 365 { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, { bidder: 'appnexus', params: { placementId: '11654156' }}, An example of this is McDonald's that asks if you want an extra large menu for just one euro extra. { bidder: 'appnexus', params: { placementId: '11654149' }}, { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, { bidder: 'appnexus', params: { placementId: '11654157' }}, Upselling is also referred to as market deepening. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, "authorization": "https://dictionary.cambridge.org/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=&v1=&v2=&v3=&v4=english&_=RANDOM", Die Ansoff-Matrix (auch: Produkt-Markt-Matrix) definiert verschiedene Wachstumsstrategien für Unternehmen: Die der Marktdurchdringung, der Marktentwicklung, der Produktentwicklung und der … { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, { bidder: 'sovrn', params: { tagid: '446381' }}, Zoals de naam al zegt bestaat deze matrix uit negen vakken i.p.v. { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, 'max': 8, iasLog("criterion : cdo_dc = english"); bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, An Ansoff Matrix (sometimes referred to as Ansoff Growth Matrix or Ansoff's Matrix) has its roots in a paper written in 1957 by Igor Ansoff. if(pl_p) The four strategies of the Ansoff Matrix are: dfpSlots['houseslot_a'] = googletag.defineSlot('/2863368/houseslot', [300, 250], 'ad_houseslot_a').defineSizeMapping(mapping_houseslot_a).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').setCategoryExclusion('house').addService(googletag.pubads()); 'cap': true { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, Market Penetration is the least risky of all four and most common in day-to-day business. googletag.pubads().setTargeting("cdo_pc", "dictionary"); storage: { { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, With market development, the Ansoff matrix aims to appeal to other customers with your current products or services. Cross-selling means that you offer extra products to an existing customer. en Null rows in Matrix at %#: % KDE40.1. priceGranularity: customGranularity, { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, { bidder: 'sovrn', params: { tagid: '346688' }}, Did Nokia go under due to a lack of vision? googletag.pubads().enableSingleRequest(); In addition, it makes you think about whether you want to get more out of existing customers, or whether you can better focus on new customers. iasLog("criterion : cdo_pc = dictionary"); {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, Deze matrix bestaat logischerwijs uit 9 blokken en gaat bij zijn analyse ook nog in op het feit of er sprake is van ofwel productaanpassing ofwel productvernieuwing. storage: { Ansoff matrix meaning: a way of examining a company’s existing products and markets, showing products it could start to…. var dfpSlots = {}; With upselling you as a company will try to sell more products to an existing customer. Diversification is the most risky since a company starts entering a completely new and unfamiliar market with a new and unfamiliar product. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, 'cap': true This article explains the Ansoff Matrix by Igor Ansoff in a practical way. }, var pbMobileLrSlots = [ It was developed by the Russian / American economist Igor Ansoff. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, It is one of the most commonly used tools for this type of analysis due to its simplicity and ease of use. An additional disadvantage is that you first have to explain the product, and then you can only sell it. }], By considering ways to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations. }); { { bidder: 'sovrn', params: { tagid: '346698' }}, "login": { It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept. Click on the arrows to change the translation direction. Models related to the Ansoff matrix are the Value positions of Treacy & Wiersema and the Generic strategies of Michael Porter. For some companies, this may be every few months; for others, it may be every few years. {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, The Ansoff Matrix has helped many marketers and executives better understand the risks inherent in growing their business. },{ { bidder: 'ix', params: { siteId: '195464', size: [160, 600] }}, De klassieke Ansoff Matrix bestaat dus uit 4 blokken. iasLog("criterion : cdo_pt = entry"); } The matrix was developed by applied mathematician and business manager, H. Igor Ansoff, and was published in the Harvard Business Review in 1957. { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, It is named after Russian American Igor Ansoff, who came up with the concept. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776336', position: 'btf' }}, { bidder: 'appnexus', params: { placementId: '11654174' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, var mapping_houseslot_a = googletag.sizeMapping().addSize([963, 0], [300, 250]).addSize([0, 0], []).build(); { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, type: "html5", { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, The Ansoff Matrix is a great framework to structure the options a company has in order to grow. Dieses so genannte Werkzeug gelangt zum Einsatz, wenn innerhalb eines Managements die Entscheidung für die Durchführung einer Wachstumsstrategie fällt. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, 100% kostenlos: Übungsfragen ️ Beispiele ️ Grafiken Lernen mit Erfolg. storage: { A model for analysing the approach to product-market growth strategies developed in 1965 by H Igor Ansoff in his book Corporate Strategy. According to the Ansoff matrix, as a company you can choose from four growth strategies, namely: The matrix distinguishes between developing new products and deploying existing products in a different way. How to say Ansoff matrix. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, This way you get more out of an existing customer. Ansoff matrix basically provides a business with 4 strategies to explore. { bidder: 'appnexus', params: { placementId: '11654174' }}, iasLog("exclusion label : mcp"); { bidder: 'ix', params: { siteId: '195467', size: [320, 100] }}, Each of them is based on decisions involving product and market entry decisions. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, var pbDesktopSlots = [ This means that you will develop a new product for new customers. { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, googletag.cmd.push(function() { For each part we give an example of how you use the model. var pbTabletSlots = [ ga('create', 'UA-31379-3',{cookieDomain:'dictionary.cambridge.org',siteSpeedSampleRate: 10}); These 2 Matrices use different variables. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, }); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, Ansoff Matrix In Sum. enableSendAllBids: false, { bidder: 'appnexus', params: { placementId: '11653860' }}, { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, "authorizationTimeout": 10000 Sie wurde von Harry Igor Ansoff, einem amerikanischen Wirtschaftswissenschaftler, entwickelt. The Ansoff matrix (or Ansoff model) is a management model from 1957. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776336', position: 'btf' }}, var mapping_topslot_b = googletag.sizeMapping().addSize([746, 0], [[728, 90]]).addSize([0, 0], []).build(); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, pbjs.que = pbjs.que || []; It answers the question that a company should focus on. In addition, the law of the inhibiting lead may apply. After reading you will understand the basics of this powerful marketing strategy tool. An Ansoff matrix is a tool that can help executives and marketers in an organization understand how they can grow and devise strategies for realizing more growth. { bidder: 'sovrn', params: { tagid: '387232' }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, { bidder: 'appnexus', params: { placementId: '11654157' }}, dfpSlots['houseslot_b'] = googletag.defineSlot('/2863368/houseslot', [], 'ad_houseslot_b').defineSizeMapping(mapping_houseslot_b).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').setCategoryExclusion('house').addService(googletag.pubads()); Definition / Erklärung. vier vakken. dfpSlots['rightslot'] = googletag.defineSlot('/2863368/rightslot', [[300, 250]], 'ad_rightslot').defineSizeMapping(mapping_rightslot).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); iasLog("exclusion label : wprod"); googletag.pubads().setTargeting("sfr", "cdo_dict_english"); iasLog("criterion : cdo_tc = resp"); {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, initAdSlotRefresher(); Das Unternehmen versucht, noch mehr seiner Produkte an bestehende, neue und Kunden der Konkurrenz zu verkaufen. The Ansoff matrix (or Ansoff model) is a management model from 1957. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, With these 2 variables, the BCG Matrix categorizes a product and what a company can expect from it. Listen to the audio pronunciation in English. 'min': 0, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, type: "cookie", googletag.pubads().setTargeting("cdo_tc", "resp"); Die Ansoff-Matrix ist eine 2x2-Matrix, in der verschiedene Strategien dargestellt werden, die ein Unternehmen in seiner Gesamtheit oder für einzelne Unternehmensbereiche verfolgen kann. { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, Definition: Ansoff Matrix The Ansoff Matrix is a table that shows different growth strategies for companies. }, Neben der Ansoff-Matrix ist sie auch unter den Namen Produkt-Markt-Matrix oderZ-Matrixbekannt. The riskiest strategy in the Ansoff matrix is the Diversification strategy. dfpSlots['topslot_b'] = googletag.defineSlot('/2863368/topslot', [[728, 90]], 'ad_topslot_b').defineSizeMapping(mapping_topslot_b).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); }); pbjs.setConfig(pbjsCfg); { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; googletag.pubads().setTargeting("cdo_ei", "ansoff-matrix"); userIds: [{ The primary purpose of the Matrix is to categorize strategies for business growth. Cambridge Dictionary’s Word of the Year 2020, Clear explanations of natural written and spoken English. {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, A third example is Mora who regularly brings new snacks to the market. Much more famous than the Ansoff Matrix. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, Let's examine each quadrant of the Matrix in more detail. This is often easier to achieve for services than for products. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Voor een meer uitgebreide analyse kan het 9-box matrix gebruikt worden. 'max': 36, Example sentences with "Ansoff Matrix", translation memory. }] 'max': 30, var mapping_rightslot = googletag.sizeMapping().addSize([746, 0], [[300, 250]]).addSize([0, 0], []).build(); } "authorizationFallbackResponse": { Market penetration, in the lower left quadrant, is. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the business strategy. The word in the example sentence does not match the entry word. { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, syncDelay: 3000 name: "pubCommonId", expires: 60 An example of this is Apple. 'increment': 0.01, { bidder: 'appnexus', params: { placementId: '11654156' }}, Car brand Toyota launched the premium brand Lexus to reach a higher market segment. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives; the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted. My favorite definition is: “The Ansoff growth matrix assists organizations to map strategic product market growth” Sample diagram (adsbygoogle = window.adsbygoogle || []).push({}); About the Ansoff Matrix The Ansoff Matrix also known as the Ansoff product and market growth matrix is a marketing planning tool which usua {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, 'max': 3, { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, A model for analysing the approach to product-market growth strategies developed in 1965 by H Igor Ansoff in his book Corporate Strategy. The Ansoff matrix can be used to determine the growth strategy of a company. You will therefore try to sell more existing products. { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, Here, you focus on expanding sales of your existing product in your existing market: you know the product works, and the market holds few surprises for you. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, The Ansoff Matrix is a great framework to structure the options a company has in order to grow. "error": true, { bidder: 'sovrn', params: { tagid: '446382' }}, { bidder: 'ix', params: { siteId: '195467', size: [320, 50] }}, 'min': 8.50, }; Produkt-Markt-Matrix beinhaltet die vier Strategien der Marktdurchdringung, der Marktentwicklung, der Produktentwicklung oder der Diversifikation. var mapping_btmslot_a = googletag.sizeMapping().addSize([746, 0], [[300, 250], 'fluid']).addSize([0, 0], [[300, 250], [320, 50], [300, 50], 'fluid']).build(); Market penetration assumes that you get more out of an existing product in an existing market. Ansoff matrix Bedeutung, Definition Ansoff matrix: a way of examining a company’s existing products and markets, showing products it could start to…. }, Definition of Ansoff matrix. googletag.pubads().setTargeting("cdo_ptl", "entry-mcp"); It is easier to sell a product that consumers already know. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set … The main axes of the matrix are new or existing products and new or existing markets. { bidder: 'ix', params: { siteId: '195451', size: [300, 50] }}, Usage explanations of natural written and spoken English, 0 && stateHdr.searchDesk ? Market Share. translation and definition "Ansoff Matrix", English-Welsh Dictionary online. googletag.cmd = googletag.cmd || []; { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; // FIXME: (temporary) - send ad requests only if PlusPopup is not shown googletag.pubads().set("page_url", "https://dictionary.cambridge.org/dictionary/english/ansoff-matrix"); { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; A prerequisite for this is that you now have a small market share so that there is still much to be gained. bidderSequence: "fixed" About the Ansoff Matrix template What is an Ansoff Matrix? }, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, { bidder: 'ix', params: { siteId: '195467', size: [300, 50] }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. { bidder: 'ix', params: { siteId: '195464', size: [300, 600] }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, },{ { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, },{ addPrebidAdUnits(pbAdUnits); Four different categories allow for four combinations. {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { bidder: 'sovrn', params: { tagid: '346688' }}, "noPingback": true, 'pa pdd chac-sb tc-bd bw hbr-20 hbss lpt-25' : 'hdn'">. pbjsCfg = { { bidder: 'sovrn', params: { tagid: '387233' }}, In this article, we provide an explanation of the Ansoff matrix. add example. Browse our dictionary apps today and ensure you are never again lost for words. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. Suppose you sell business software, then you can, for example, offer to make a website for the company and to take care of the web hosting. Phillips has had a lot of problems with this in the past. In this article, we provide an explanation of the Ansoff matrix. googletag.enableServices(); {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, The Ansoff Matrix (wikimedia.org) When to Use the Ansoff Matrix. Diversification is the most risky since a company starts entering a completely new and unfamiliar market with a new and unfamiliar product. Die Ansoff Matrix ist ein wichtiges Tool, um die Wachstumsstrategien für die einzelnen Produkte und Märkte festzulegen. ga('send', 'pageview'); Add Ansoff matrix to one of your lists below, or create a new one. Es werden dabei die Dimensionen Produkt und Markt betrachtet, jeweils in … Ansoff Matrix In Sum. Learn more. { bidder: 'sovrn', params: { tagid: '387233' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, The Ansoff matrix is a model that can help strategic decision makers within a company determine the course of a company. { bidder: 'appnexus', params: { placementId: '11654156' }}, Zwar verändert sich nicht das Produktportfolio, Unternehmen müssen jedoch oft mit neuen W… { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, Learn more. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, It is typically a model that is used when the most important products of a company reach the maturity stage of the product lifecycle. if(!isPlusPopupShown()) { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, var pbMobileHrSlots = [ De Ansoffmatrix is een marketinggereedschap dat bedacht is door Igor Ansoff (1918-2002) en werd voor het eerst gepubliceerd in een artikel in 1957. Copy to clipboard; Details / edit; lexicographer. Entwickelt hat die Ansoff-Matrix, die zudem als Z-Matrix bekannt ist, Harry Igor Ansoff. Based on market & products scenarios, Ansoff matrix gives strategies which companies can use for business growth.

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